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Write a Sales Page that SELLS

Hey there! Today, let's dive into something exciting yet crucial for our businesses: sales pages. As a Brand Strategist & Website Designer I've come across so many sales pages that could use some serious help. So, if you're looking to level up your sales game, buckle up because I've got some tips that will make your sales pages pop!

1. Lead with Personality

One thing I've noticed is that the best sales pages feel like a conversation with a mentor/friend rather than a corporate pitch. Injecting your unique personality into your sales page can work wonders. Share your story, your quirks, and what makes you passionate about coaching. Authenticity resonates, trust me!

2. Clear and Compelling Messaging

When I visit a sales page, I want to know immediately what's in it for me. Your headline and subheadings should clearly communicate the transformation or outcome your coaching offers. Use bullet points or short paragraphs to highlight benefits and results. Make it easy for your potential clients to envision the positive changes you can bring into their lives.

3. Visual Appeal

Let’s talk aesthetics! Visuals matter—a lot. Invest in high-quality images that reflect your brand and resonate with your ideal clients. Use colors that evoke the emotions you want your audience to feel. Break up text with headings, bullet points, and images to keep it visually engaging and easy to digest.

4. Social Proof and Testimonials

As a consumer myself, I'm always swayed by reviews and testimonials. Include client success stories, testimonials, and case studies to build credibility and trust. Video testimonials are gold—they add a personal touch and authenticity that written words sometimes can't capture.

5. Call to Action (CTA) that Pops

Don't leave your visitors hanging! Your CTA should be crystal clear and compelling. Use action-oriented language like “Join Now,” “Book Your Spot,” or “Start Your Journey Today.” Make it easy for potential clients to take the next step—whether it’s booking a discovery call, signing up for a webinar, or purchasing your coaching program.

6. Mobile Optimization

In this day and age, many people browse on their smartphones. Ensure your sales page is responsive and looks just as fantastic on mobile devices as it does on a desktop. A seamless user experience across all devices can make or break a sale.

7. A/B Testing and Iteration

Lastly, don’t be afraid to experiment! Use A/B testing to compare different versions of your sales page and see what resonates best with your audience. Track metrics like bounce rate, conversion rate, and time on page to gauge performance and make informed tweaks.

Crafting a killer sales page takes time and effort, but the payoff is worth it. Remember, your sales page is your digital storefront—it should captivate, inform, and ultimately convert visitors into clients. So, fellow coaches, let's roll up our sleeves, infuse some personality, and create sales pages that truly shine!

Here's to elevating your sales page and making a meaningful impact in the lives of your clients.

Cheers! Jess


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